Mental Performance For The DRIVEN
Helping you achieve greatness.
Win Competitions & Events
Helping you come out on top.
Excel in Daily Life
Helping you thrive across the board.
WANT TO REACH YOUR POTENTIAL?
The Online Training Program is for those who want to compete at their highest level, for those who want to achieve excellence in their sport and beyond.
Dawn will help you expedite your results and accomplish your goals with this immersive, video course that's PACKED with actionable takeaways.
Make sure your mindset is a strength of yours, so you can perform your very best.
Get started ASAP.
Not Interested In Average
If you're driven to be your very best, you're right where you belong. Welcome.
We know that in order to accomplish great feats, we must be focused, adaptable and perseverant.
We believe that a strong mindset leads to better fitness, health, relationships, careers and performances. We see people fall short, give up and become stagnant because they aren't training their minds. We're different. We want more out of ourselves.
I’m Dawn Fletcher, the CEO and head coach here. I'm obsessed with helping others optimize their sport performance and life.
I’m a CrossFit Level 3, Certified Strength and Conditioning Specialist with a Master’s Degree in Kinesiology and a specialization in Sport and Exercise Psychology. I’ve coached more than 20 CrossFit Games Athletes and helped thousands to podiums, championships, life goals and elite competitions over the last 15+ years.
Everything you want is possible. I can't wait to help you achieve it.
“Working with Dawn was one of the best things I did in preparation for getting back to The CrossFit Games. It was the ability to do that mental battle that gave me the edge in Regionals.
I am very grateful for her support as I worked to get back to the Games for the 7th time!” Christy Adkins, 8x CrossFit Games Competitor
"I have always been a competitive person but it wasn’t until I discovered Dawn that I started learning how to hone in that drive and dedication into constructive steps to achieve my goals. I can’t wait to see how mental training can bring me closer to my fullest potential in the future.” - Tudor Magda, 4x CF Games Athlete
"Dawn has continued to provide me with tools that have shaped my athletic performance. She has continued to support, challenge, and shift my mindset; to help me bring out my true potential." Jusilla B, Weightlifter, CrossFitter, Badass Business Owner