Mental Training For CrossFitters and Other High-Achievers

Train your mind to optimize your potential

Hit More PRs in Training & WODs

Be more focused, motivated and confident.

I’ll help you get the results you want, faster.

Excel in Competitions & Events

Become tougher, more prepared and adaptable.

I’ll help you climb the leaderboard and win.

Succeed in Everyday Life

Get better in all that you do.

I’ll help you reach your potential outside of the gym.


Build a Stronger Mind Today

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What Others Are Saying

“Working with Dawn was one of the best things I did in preparation for getting back to the 2016 CrossFit Games. It was the ability to do that mental battle that gave me the edge in Regionals. I am very grateful for her support as I worked to get back to the Games for the 7th time!” Christy Adkins, 8x CrossFit Games Competitor

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“Dawn is a GURU. She’s helped me in all aspects of CrossFit. She gives me confidence and is teaching me how to enjoy the journey. I highly recommend Dawn’s teachings and services. I’m going up to the next level in training and more importantly life. I really love her style and care.”- Vic McQuaide, 4th fittest at 2014 CrossFit Games (45-49), 8th in 2015

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“One of my biggest weaknesses used to be the mental aspect of competing. This year, it was no longer a weakness thanks to Dawn. If it wasn’t for her and all the training we had done, I wouldn’t have been able to handle certain situations. My biggest challenge with CrossFit had always been a struggle with the mental game. Dawn helped me realize that anything’s possible when you let your body stop you, not your mind. I am forever thankful for Dawn and her guidance.” – Dani Horan, 4x CrossFit Games Individual Competitor

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“After working with Dawn throughout the past year, I realized that what she had to offer played more into my entire life, than just my competitive career. I utilized her mental strategies to improve not only my performance, but my personal relationships, my business, and just my normal, everyday life.

Dawn’s support throughout the year was imperative. Dawn’s coaching over the past year was one of the best decisions I have made for myself.“ – Taryn Dubreuil 6x CrossFit Regionals Competitor, Canada East

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“Dawn helped me get 3rd place at The 2017 World Police and Fire Games. I love working with her; she’s incredibly knowledgeable, down-to-earth and we have a damn good time together. As a coach, and a box owner, regular sessions with her is one of the best things I do for myself.” Tony A, CF Master’s Athlete

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Coach Dawn Fletcher

I’m Dawn Fletcher, the owner of MENTALITY WOD. I help driven individuals perform better and achieve greatness in all that they do.

I’m a trusted coach to amazing CrossFitters and I’ve helped many athletes accomplish their goals over the last 10+ years.

I’m a CrossFit Level 3, Certified Strength and Conditioning Specialist with a Master’s Degree in Kinesiology and a specialization in Sport and Exercise Psychology.

I offer remote and local coaching and this mental training program. I lead workshops, write for many publications and I’m constantly learning.

I’m ready to help you maximize your potential so you can achieve peak performance.

Start Training Your Mind Today

Join other driven CrossFitters, coaches and box owners pursuing greatness.

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