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Perform Better By Building A Strong, Powerful Mind

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“Dawn is a GURU. This lady never ceases to amaze me. She is the best in the business. Not too many people know how much work goes into what she does. Decades of searching, thinking, studying, having the inquisitive mind to strive for better ways, being direct when it calls for and just listening when that is the best path. Schooling, Certifications, COUNTLESS hours STRIVING for THE perfect plan for athletes.

I’m constantly thanking Dawn for her wisdom, love, help and support. I highly recommend her teachings and services. I’m going up to the next level in training and more importantly life. I believe that she possesses some unreal powers…a gift from God.” -Vic McQuaide, 4th fittest at 2014 CrossFit Games (45-49), 8th in 2015


Products To Help You Reach CrossFit Goals:

  • The Mental Edge Program – The most comprehensive program I offer. This is an exclusive online training, that goes through EXACTLY what you need to know to perform your best in daily WODs and competitions. Once purchasing, you’ll get a username and password and have access to all of the information for 6 months. Recommended for all levels of CrossFitters. *Includes a free copy of “Build Mental Strength” eBook. $37


  • The “Build Mental Strength” eBook – This is a 70+ page PDF that explains exactly how you can build your mental toughness so that you can reach your CrossFit goals. It includes the “1 Month Strong Mind Challenge” as well as 20 WODs to help you build mental strength. Recommended for CrossFitters who want to learn how to push harder and develop mental toughness. $17


  •  The “100+ Journal Prompts” Instant Download – This PDF is a collection of 100+ questions to help you become the best athlete possible. You can think through your answers or journal your responses to become more aware, confident and focused. $11


Products To Help You Reach General Sport & Fitness Goals:

  • The “100+ Journal Prompts” Instant Download – This is a PDF which you’ll receive just after purchasing. It’s a collection of 100+ questions to help you become the best athlete possible. You can think through your answers, or journal your responses to become more aware, confident and focused. This is recommended for all athletes (competitive and recreational) regardless of the sport you play and all coaches. $11


 *Be sure to check your spam folder after you’ve received confirmation of purchase 🙂

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Dawn is 1 of the only coaches in the world with a Master’s in Kinesiology with a focus in Sport Psychology, who is also a Certified Strength and Conditioning Specialist with a Level 3 CrossFit Certification. This is a unique combination that is unmatched in the fitness industry.

Dawn Fletcher brings her formal education, certifications and passion for helping people to

Dawn’s main objective is to help you develop a strong mindset so that you can reach your fitness, sport performance and life goals.

Recent Accolades for Dawn &

“1 Of The 30 Most Influential Health Bloggers”

“1 Of The Top 25 Best Fitness Blogs”

“1 Of The 15 Best CrossFit Blogs You Need To Be Reading”

“1 Of The 50 Must-Read Fitness, Health & Happiness Blogs of 2015”

“1 Of The Top 14 Must-Read Fitness or CrossFit-Related Blogs”

“1 Of The Top 5 CrossFit Sites”

Athlete Testimonials


“Dawn is a GURU. She’s helped me in all aspects of CrossFit. She gives me confidence that I can keep going and is teaching me how to enjoy the journey. I highly recommend Dawn’s teachings and services. I’m going up to the next level in training and more importantly life. I really love her style and care.”- Vic McQuaide, 4th fittest at 2014 CrossFit Games (45-49), 8th in 2015



“One of the biggest adaptations we see in CrossFit is mental. I knew I needed this more than anything and sought coaching with Dawn Fletcher.  I have become much more aware of where my mind is during WODs and this has made a HUGE impact on my performance. I look forward to continuing to work with her as I work toward my goal of competing in the CrossFit Games!”
Miranda O, CrossFit HQ, Games Team Competitor 2014 & 2015


“As a strength and conditioning coach I consistently use physically challenging training sessions to mentally challenge the athletes I work with. The mental training tips I give them to deal with the stress of training and competition come directly from Dawn of Mentality WOD. They want to be the best so I’m giving them the best information from a trusted source. Personally, I use them as well being a strength athlete turned CrossFitter.I wouldn’t be where I am at today without Dawn’s help.
– Wendell R, Assist Strength Coach at USC

“Thank you so much for everything, you seriously changed my view on WODs after that first phone call. My biggest challenge with CrossFit had always been a struggle with the mental game. Dawn helped me realize that anything’s possible when you let your body stop you, not your mind. I am forever thankful for Dawn and her guidance.”

Dani Horan


“One of my biggest weaknesses used to be the mental aspect of competing. This year, it was no longer a weakness thanks to Dawn. If it wasn’t for her and all the training we had done prior to the regional, I wouldn’t have been able to handle certain situations this year.”
Dani Horan, Champlain Valley CrossFit
18th Fittest Female in the world in 2013 and 2014
1st Place NE Regionals 2013 & 2014, 2nd 2015


“Dawn’s 1-on-1 coaching has helped transform how I look at WODs. Her ability to get to know me and what makes me tick, as an individual, has made me a much better CrossFit Athlete. If you’re looking to improve your mental side of CrossFit, contact Dawn. Dawn’s ability to help me get the most out of each workout has had such an impact on me as both an athlete and a person”. I would highly recommend this coaching for any serious CrossFit Athlete.
– Bruce Y, CrossFit Select, 16th Fittest Competitor at CrossFit Games in 2015 (50-55)


“When I first got injured, I kept stressing about “getting back to where I was”. Dawn has helped me embrace that I am a different athlete now with richer experiences and stronger mental and physical health than ever before. I am very grateful for her support this past year and also very grateful to be embarking on my 8th CrossFit Games season.” Christy Adkins, 6x CrossFit Games Competitor 


“I would highly recommend working with Dawn to improve your mental game, whether you are a competitor or simply looking to get the best out of yourself and working past performance hurdles.  What you learn will also carry over into your life outside of the gym.  At 42, I found there was (is!) still much to learn about myself! As a long-time athlete/competitor, Dawn has helped me gain greater clarity and focus on why I choose to train for competition.  Dawn has helped me release my death grip on striving for perfection and the stresses that come with it.  By learning to be my best cheerleader, versus harshest critic, my focus on achieving balance as well as the daily positives and opportunities that come from my training, and outside the gym, has resulted in increases in my performance.  I have found greater enjoyment in my training that would not have otherwise been realized on my own. What Dawn has taught me has also enabled me to be a better coach to my members, helping them with the mental aspects of their training.” – Kristine H, CrossFit Games Masters 2014, Canada East Regionals 2010-2014

“You can only go as far physically as your mind will allow. Training with Dawn helped me push even further as I was preparing for Seal Training.”
– Kyle C, Navy Seal, CrossFitter



“Working with Dawn came at just the right time for me. As a gym owner and competitive CrossFitter it can be hard to balance equally two things you care about so much. Dawn helped me to see that taking care of myself and my training is just as important as taking care of my members. She helped me believe in myself as an athlete and a person. She helped me see that I am more than just my scores on a workouts and reminded me why I started this sport that we all loves so much! Dawn is so easy to talk to and open up to. We only worked together for a month and I feel like she became a great friend right away. Thanks to Dawn I can now allow my training to be whatever it needs to be for the day. I am more calm, open and focused in my workouts and I know it is just me against myself. Thank you Dawn for returning the balance I was missing in my life!”
– Kirsten Pedri, CrossFit Davis, 7th Fittest in California Region 2015


“Working with Dawn helped me learn so much about myself. Before, I was constantly worrying about things that where outside of my control and it negatively affected my performance. Now, I feel I have a better idea of my state of mind and my mood before going into a WOD. I am able to use whatever emotions I have at the time to help me through the workout. I am able to focus much more on training and getting stronger!”Mike B, Caged CrossFit


“Prior to working with Dawn, I struggled with various ups and downs as an athlete with training and competing in Crossfit.  As a result, it also influenced and affected my life outside the box, e.g. family, friends, relationships, work.  But since working with Dawn I’ve learned to take the time to look at situations as an opportunity for growth and in turn, my performance and focus in training/competing have greatly improved, and I’ve also developed more meaningful relationships with others, having a more balanced life.”
Virginia Ki, Full Metal CrossFit

“Its amazing… I am seeing all the good, my mindset has really improved overall and it seems like there is a ripple effect with my whole life. Honestly I thank you so much for all the mental strength you showed me that I have, I am so impressed with the 1 on 1 coaching! Thank you thank you thank you thank you thank you!!” – Vincent Neirgarth, The CrossFit Side


“I believe that CrossFit is at least 80% mental. Working with Dawn has helped me to figure out what works for me so I can alter my training to get 100% out of it.  I am so much more aware of my mental state and how to pump myself up and calm myself down.  Whether its a regular training day or a competition, I feel like I have more control over my performance.”
Kelly C, SF CrossFit, 2x South East Regionals Competitior 



 “I can’t say enough about how much Dawn has helped to become a better athlete (and person) with her mental coaching. Her coaching has taught me how to prepare for success when it comes to a lift or a workout, what I can do to lift myself up and learn from setbacks, and most importantly, how to live in a positive space in my own mind during my training. Since working with Dawn, I have seen so much success in and out of the gym and I really can’t thank her enough for teaching me how to be mentally strong!”  – Spencer K, CrossFit Hillcrest

“I follow the Outlaw programming and that in itself is pretty intimidating in my opinion. Following all the tips you’ve given has really allowed me to push myself through things I never thought I would be able to accomplish. Unintentionally hitting a snatch PR twice in one week, and so much more, all thanks to the mental tips and strategies I’ve learned from you. CrossFit has changed my life, and you’ve allowed me to take it to a whole other level.”
– Camilla N, CrossFit


“I really cannot express how much this one-on-one coaching has changed my life. Dawn made me realize anything in life, not just Crossfit is attainable. Without her help I wouldn’t be the person I am today. I wouldn’t have been able to change my state of mind.  I always struggled with being confident and Dawn gave me the tools to master my mind, my body both inside and out.” – Andi S, CrossFit Waterloo, Canada East Regionals Competitor 


“The mental aspect of training & competition is just as important, if not more so, than the physical side. How many times have you seen an athlete talk themselves out of a lift, or out of pushing through a tough workout? How many times have you done it yourself? Coach Dawn Fletcher provides mental coaching in an easily understandable and relatable way. Not in complex and abstruse physiological terms, but in real, simple, actionable strategies that we can use both as coaches, and as athletes ourselves.” – Casey Langdon, Owner of Magni CrossFit



“Dawn’s coaching has transformed the way I approach my training and competition. Her Mental Edge Program has helped me find a calm focus, be better prepared to compete, and taught me that my thoughts can really pave the way to reach goals I didn’t think possible.” – Kathy C, CrossFit 760, So Cal Regionals Competitor


“Working with Dawn has not only changed my mindset in the gym, but out of it as well. It’s easy to tell that she is truly invested in helping her athletes be the people they want to be in any way she can. I know it’s made a difference in my life.There aren’t that many who actually make you feel like they believe in your far fetched dreams. In the short time I’ve worked with her I can tell that she is one of the few.” – Amy H. Kitsap CrossFit, one-on-one remote coaching client

“Thank you Dawn. You are doing a really amazing thing here and I am so glad to have found you. I haven’t walked away from any workouts feeling bad about myself. It has been easier to stick to my goals and the small things that I set out to do each week.” – Melissa H, CrossFit Motivate


“You truly have been such an inspiration and great coach along this journey. I cannot thank you enough for all of your guidance and support truly when I needed it most, and for giving me the tools to discover some things about myself that I wanted to change.The Mental Edge Program is perhaps the most important training tool you haven’t implemented yet, but must in order to reach your full potential as a competitor”
Steph G, CrossFit Fortius, Owner of Stupid Easy Paleo, and CrossFit Invictus So Cal Regionals Competitor 


“I earned Bronze at the IWF Masters Weightlifting Championship!  My mental game is getting better and better. A great deal of that is attributable to you. Thank you again for all you do for us athletes.” Angie McCord

“You are a great coach. For the brief time I had you in my life, you pulled me out of a particularly dark time. I will never forget it.” Nick S. 

“Since started the Mental Edge Program, I’ve been more focused on what I have to do in a WOD, at the box, in my life. I’m finally learning to let the doubtful voices, the nagging voices in my head just go away and replace them with more positive talking. There isn’t anything I would change in the program.” Rita S. 


“Dawn’s coaching has helped me mentally succeed before I step on to the arena to compete. She has taught me workouts are won and lost in the mind before they actually happen. I have learned to be calm and patient during the chaos of competitions. Her positive guidance has helped me to become a better CrossFitter and to be better in life. I would not be half the athlete I am today if it was not for Dawn’s help.” – Cameron S, CrossFit Active Performance

“Thank you so much for helping me. You are an excellent coach, I mean that in the most genuine way possible. All the coaching sessions have been informative and illuminating. I feel mentally prepared for any challenge I may face. It’s really been an amazing journey to work with you. Thank you. Thank you for guiding me to better ways of thinking and for encouraging me.” – Stephanie H. one-on-one remote coaching client, CrossFitter, Rower, Hiker


“Dawn’s mental training has made a huge difference for me. I learned how to mentally attack workouts and focus. I have hit huge PRs all because I learned how to prepare myself mentally. Thank you so much for your help.” – Jake M, CrossFit Mission Gorge, So Cal Regionals Competitor

“Dawn’s coaching and your tips have made a world of difference to how I go into workouts. It’s almost like a calm washes over me, and I start thinking clearly. Thanks for being awesome.” – Holly B, CrossFit Launceston 

Dawn’s knowledge of the mental aspect of sport-does not end at CrossFit. Her materials on Mindset in Sport have helped shape and improve my own coaching techniques for my Triathletes and Long-Course Runners.  She is elite and passionate about what she does and is a constant resource for all of my coaching practices.”Chris T, Owner LEB3 Multi-Sport LLC

“I completed all of the suggestions made in the program (Mental Edge) and immediately noticed a difference in my attitude – I was much more positive and didn’t find things as an obstacle or a challenge as much as I did in the past. I love your website and often refer to it when my mental edge is waning or when I need an extra boost before I tackle a race or competition!” – Suzie C.



 “Dawn Fletcher pushes me to limits I didn’t know I had. She challenges me to be a better person and to become confident in my physical abilities. I am so grateful for Dawn teaching me that failure is a necessary part of success. She has taught me to continually focus on what I want to improve and how I can become better. I would not be able to meet my life and fitness goals without Dawn’s help and guidance.” Rebecca S, client and CrossFitter 


The Mental Edge Program provides a wealth of knowledge, tips, and concrete plans to overcome setbacks, set new PRs and become a better athlete. It is easy to navigate and includes great video demos. As a CrossFit Athlete I love it, as an Affiliate Owner, it will be my go to resource!” – Geo R, Owner and Athlete at CrossFit Federal Hill & So Cal Regionals Competitor

“Working with Dawn has not only taught me the power of being fit, but the physical and mental power I have as a woman. I am thankful for her existence. – Heather K, North West CrossFit

“I’m so thankful that you are MY coach but also that you coach. A great injustice would be going on in this world if you did not share or coach as you do. You have a confident and calming presence and are so knowledgable that I feel like I cannot lose by having you on my side!” – Jeanne B, CrossFit Athlete


Coach Dawn helped me approach my WOD differently, which set me up for  so many more PRs. Certain lifts became such a head game for me. I now use the mental strategies she has taught me and its helped a ton.” – Jillian T, CrossFit Love

“I’ve really enjoyed The Mental Edge Program. It’s helped me not only in CrossFit, but in other areas of my life. I’m a CrossFit coach and I know what is realistic and how to help others, but it seems I throw my knowledge out the window when it comes to my own training. Your program helped me determine ways to decrease my negative thinking and self-defeating habits. Thank you again.” Candice C. 

“As a CrossFit athlete, endurance athlete, and varsity football coach, I understand how important the mental aspect of sports can be. Dawn is very clear, positive, and enthusiastic in her coaching. I’m a believer.” – Dave M, CrossFit Federick


“Dawn breaks down your mental game and how it affects your everyday everything. I feel like her training applies to everything but it is especially helpful for those who CrossFit. The Mental Edge Program is full of valuable concepts that area easy to understand and universally applicable beyond your workout. I really encourage everyone to check it out. It is a life improvement tool.” – Johnathan H, CrossFit Central

The Mental Edge Program had really helped me to focus on ME versus focusing on everyone else at the gym. It has also helped me to stop focusing on the things I can’t do, and start focusing on getting better at the things I want to do! I have always had an issue with my self confidence, inside and outside the gym. But The Mental Edge has definitely given me some tools to believe in myself and my abilities more! It is a good feeling!I really like the format and all the videos included with the program.” – Becky S.

Dawn lays out a plan for you to take control of your mind and your workouts. The Mental Edge Program has given me tremendous perspective, not only in my athlete challenges but in other areas of my life as well.  I not only had external results, PR’s and wins on the race course, but in a beautiful way, it significantly altered how I see myself as an athlete.” Alexis H. DI Competitive Rower

“I think the content (in The Mental Edge Program) is excellent and well explained, direct. Thanks for putting this stuff together, I’ve looked around a lot for mental training-type courses and yours is some of the best I’ve found. I really appreciate the resources on your blog too, I really feel like you’ve helped me become a better athlete and a better person.” – Thomas C. 

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