Here To Help You Reach The Goals That You Can’t Stop Thinking About
I’m Dawn, I’m fascinated by the power of the mind. I’ve had nearly every job in the fitness industry over the last 10 years and I’ve helped thousands of individuals reach their CrossFit, fitness, performance and life goals.
I’ve recently been named “1 Of The 30 Most Influential Health Bloggers” and this site is recognized as a “Top Fitness, Happiness & Health Blog” as well as “1 of The Top 5 CrossFit Blogs.”
I’m 1 of the only coaches in the world (probably the only) with a Master’s in Kinesiology with a focus in Sport Psychology, who is also a Certified Strength and Conditioning Specialist with a Level 3 CrossFit Certification. This is a unique combination that is unmatched in the fitness industry.
I absolutely love coaching those who want to be at the top and are willing to do whatever it takes to get there.
Because of my passion and extensive knowledge in CrossFit, I often work with athletes who want to perform their best in the sport of fitness. But, I also am very interested in personal development so no matter what your goals are, you will benefit from MENTALITY WOD.
- MA Kinesiology, Specialization in Sport & Exercise Psychology
- BA Psychology, Minor in Sport Coaching
- Certified Strength and Conditioning Specialist | CSCS, National Strength and Conditioning Association
- CrossFit Level 1 Certified
- CrossFit Level 2 Certified
- CrossFit Level 3 Certified Trainer
- CrossFit Goal-Setting
- CrossFit Nutrition Certified
- Head Judge, Left Coast Invitational 2013
- Owner, www.FletcherFitness.com [Instagram, Facebook & Twitter]
- 3 sport hs athlete
- 3 sport college athlete (track, soccer, basketball)
- Studied Psychology and Sport Coaching at Western Maryland College
- Worked as a Personal Trainer, College Soccer Coach & Fitness Director
- Became a Certified Strength and Conditioning Specialist & discovered CrossFit in late 2007
- Earned Master’s Degree in Kinesiology w/ a specialization in Sport Psychology from San Diego State University
- Trained individual clients, CrossFit Classes, interned at Winning Mind and SDSU’s Strength & Conditioning Facility
- Finished graduate school in 2010 and started my own business
- Created MENTALITYWOD.com, continues to coach athletes, speak, write and develop programs
Learner – Coach – Adventurer – Writer – Thinker – Experimenter – Minimalist – Possibility Seeker
More about me? I spend most of my time in garage gyms, parks, coffee shops, at the beach or somewhere near trees. I like to go on adventures and I prefer to have a very flexible schedule…so that’s why I’ve worked so damn hard to create my dream job. I feel incredibly blessed to be able to do what I love for a living. My greatest joy comes from helping others with my passions and gifts.
Mailing address for products: Dawn Fletcher – 3288 Adams Ave, PO Box #16444 – San Diego CA, 92176
Purchase them HERE
In The Media
For the 3rd year in a row MENTALITY WOD was named 1 of the best Health and Wellness blogs to follow by greatist.com, a website dedicated to helping people live their healthiest lives.
In the Health and Wellness category, MENTALITY WOD was 1 of 15 top blogs, and greatist.com had this to say, “Taking a cue from CrossFit’s workout of the day, this site publishes quick and actionable “workouts” to improve your thoughts, feelings, and attitudes. The blog’s founder, Dawn Fletcher, is a firm believer that improved mentality will lead to better performance, whether it be in the workplace or on the playing field.”
HellaWella.com, a healthy lifestyle site named MENTALITY WOD 1 of the top 25 Best Fitness Blogs in the World, saying “This blog by coach Dawn Fletcher is about the mental aspect of fitness with a special focus on CrossFit. MENTALITY WOD also touches upon the four major components that impact your mentality — sleep, nutrition, relationships and life-balance — for a well-rounded healthy lifestyle.”
30+ of the best female fitness, nutrition, and mindset pros came together in an online event called the Women’s Strength Summit. Dawn speaks alongside other amazing leaders like Jill Coleman, Jenn Sinkler, Dr. Prime, Emily Schromm, Julie Foucher, Diane Fu, Jenny Labaw and more – Grab your ticket HERE
Dawn Fletcher is all about teaching you how your mentality impeach everything in your life. She shares her insights about personal growth, mindset and mental strength, as well as performance psychology to help you achieve the best possible results in the shortest span of time.
Dawn Fletcher coaches top-level CrossFit athletes not in strength technique or athletic conditioning, but in leveling up their mental toughness. Fletcher believes that success in the gym comes from cultivating a positive attitude, self-confidence, and a can-do sprit that celebrates achievements, takes challenges in stride, and reframes failure as something that can inspire the next success.
From BarbellShrugged.com — Available on iTunes
Episode 2: “MENTALITY WOD’s Dawn Fletcher explains how to improve your workouts and how to perform better during competition by building confidence and learning to relax. Don’t miss episode 2 of the Barbell Shrugged Interview Series.”
“If you’ve ever engaged in a pursuit to get healthy before, you probably know how much of this venture comes from your mind. When you are able to start thinking like a healthy person, you are also able to start acting more like one too. By reading “MENTALITY WOD,” you can get your mind in the right place to inspire and motivation the next steps you need to take toward an overall healthier lifestyle.”
Talking about the mental battles we all face and helping athletes prepare for the 2016 CrossFit Open. Listen to this webinar, by watching the youtube video to hear what Chris Spealler, John Kim (the angry therapist), and myself have to say! Lots of tips in this discussion.
“The MENTALITY WOD website focuses on the mindset and psychology aspects of CrossFit. Coach Dawn Fletcher provides great information on how to improve your strength, conditioning, and mindset. With an improved mindset, you can improve your performance and take your training to the next level.”
From Sweat RX Magazine
“All things of the mind, and how to deal with the intense side of training and sport.”
“Lots of focus is spent on exercising our bodies, but what about our minds? That’s where MENTALITY WOD comes in. Taking a cue from CrossFit’s workout of the day, this site publishes quick and actionable workouts to improve your thoughts, feelings, and attitudes.The blog’s founder, Dawn Fletcher, is a firm believer that improved mentality will lead to better performance, whether it be in the workplace or on the playing field.”
From Buzz Feed
“BuzzFeed Life spoke with Dawn Fletcher, CSCS, CrossFit coach and creator of MENTALITY WOD and came up with 17 ways to build up mental strength and give your body the workout you’re totally capable of. You can do this.”
“A great blog for getting in the proper fitness mindset. Fitness is more than lifting heavy weight. MENTALITY WOD helps you strengthen your mentality.”
From 99 SmartIdeas.com
“MENTALITY WOD is the blog by Dawn Fletcher, a fitness expert with 10 years of industry experience. What makes MENTALITY WOD a highly useful resource to find information on fitness, health, and exercise, is that it’s created to help you develop a powerful mentality so that you can accomplish anything you want. On MENTALITY WOD, you learn to train your mind and achieve all your fitness goals. The site is packed with practical and authentic content and thought- provoking coaching – a must for both beginners and advanced fitness enthusiasts.”
“Robbie is back and his interview with MENTALITY WOD coach/owner and founder Dawn Fletcher is finally here! They talk about one of the most important things not just in CrossFit but in athletics all over the globe, the mental game. A great insight to how the mind works, and how mind over matter isn’t as easy as you may think.”
“Some things we chat about in this episode: Managing fear and other emotions we sometimes hate to experience — and training yourself to bounce back within seconds + Measurable ways to assess your mental strength + Tools you can use to push your end limits in every workout”
Whether you want to accomplish a specific goal, be at the top of your game, or take your training to the next level, MENTALITY WOD’s motto is “Mindset is everything.”
Episode 28: “If you haven’t looked at the mental side of performance then this podcast is for you. The mental approach to sport is huge, yet often neglected. Dawn has combined her passions for sport, Crossfit, and psychology into MENTALITY WOD, a platform where she helps CrossFit Athletes and others, realize their full mental potential.”
Episode 7: “Dawn Fletcher of MENTALITY WOD joins to discuss mental strength in fitness, CrossFit and life. We discuss her own journey into fitness and the Mental Edge Program she has developed for athletes.”
From The 4th Pull
Episode 21: “Dawn Fletcher is the founder of MENTALITYWOD.com. She has her masters in sports psychology, she is a CSCS trainer and CrossFit Level 3 Coach.
She has helped numerous CrossFit Games athletes improve their mental game. She also works with everyday athletes to help them accomplish their goals and become better athletes. When it comes to the mental game of a competitive exerciser Dawn Fletcher is the best.
In this episdoe we dive into tips and tricks to help the everyday athlete. We speculate on what makes Rich Froning such a good athlete and we talk about how coaches can help athletes complete lifts and perform better through positive self talk and reflection.”
“Dawn is a GURU. She’s helped me in all aspects of CrossFit. She gives me confidence that I can keep going and is teaching me how to enjoy the journey. I highly recommend Dawn’s teachings and services. I’m going up to the next level in training and more importantly life. I really love her style and care.”- Vic McQuaide, 4th fittest at 2014 CrossFit Games (45-49), 8th in 2015
“One of the biggest adaptations we see in CrossFit is mental. I knew I needed this more than anything and sought coaching with Dawn Fletcher. I have become much more aware of where my mind is during WODs and this has made a HUGE impact on my performance. I look forward to continuing to work with her as I work toward my goal of competing in the CrossFit Games!”
– Miranda O, CrossFit HQ, Games Team Competitor 2014 & 2015
“As a strength and conditioning coach I consistently use physically challenging training sessions to mentally challenge the athletes I work with. The mental training tips I give them to deal with the stress of training and competition come directly from Dawn of Mentality WOD. They want to be the best so I’m giving them the best information from a trusted source. Personally, I use them as well being a strength athlete turned CrossFitter.I wouldn’t be where I am at today without Dawn’s help.”
– Wendell R, Assist Strength Coach at USC
“Thank you so much for everything, you seriously changed my view on WODs after that first phone call. My biggest challenge with CrossFit had always been a struggle with the mental game. Dawn helped me realize that anything’s possible when you let your body stop you, not your mind. I am forever thankful for Dawn and her guidance.”
– Dani Horan
“One of my biggest weaknesses used to be the mental aspect of competing. This year, it was no longer a weakness thanks to Dawn. If it wasn’t for her and all the training we had done prior to the regional, I wouldn’t have been able to handle certain situations this year.”
– Dani Horan, Champlain Valley CrossFit
18th Fittest Female in the world in 2013 and 2014
1st Place NE Regionals 2013 & 2014, 2nd 2015
“Without Dawn’s help I definitely wouldn’t have been able to change as an athlete, I felt like I had plateaued. What she was able to help me do, is go from the top 100 in the world, to the top 20. If you’re looking to improve your mental side of CrossFit, contact Dawn. Dawn’s ability to help me get the most out of each workout has had such an impact on me as both an athlete and a person.” I would highly recommend this coaching for any serious CrossFit Athlete.”
– Bruce Y, CrossFit Select, 16th Fittest Competitor at CrossFit Games in 2015 (50-55)
“When I first got injured, I kept stressing about “getting back to where I was”. Dawn has helped me embrace that I am a different athlete now with richer experiences and stronger mental and physical health than ever before. I am very grateful for her support this past year and also very grateful to be embarking on my 8th CrossFit Games season.” Christy Adkins, 6x CrossFit Games Competitor
“I would highly recommend working with Dawn to improve your mental game, whether you are a competitor or simply looking to get the best out of yourself and working past performance hurdles. What you learn will also carry over into your life outside of the gym. At 42, I found there was (is!) still much to learn about myself! As a long-time athlete/competitor, Dawn has helped me gain greater clarity and focus on why I choose to train for competition. Dawn has helped me release my death grip on striving for perfection and the stresses that come with it. By learning to be my best cheerleader, versus harshest critic, my focus on achieving balance as well as the daily positives and opportunities that come from my training, and outside the gym, has resulted in increases in my performance. I have found greater enjoyment in my training that would not have otherwise been realized on my own. What Dawn has taught me has also enabled me to be a better coach to my members, helping them with the mental aspects of their training.” – Kristine H, CrossFit Games Masters 2014, Canada East Regionals 2010-2014
“You can only go as far physically as your mind will allow. Training with Dawn helped me push even further as I was preparing for Seal Training.”
– Kyle C, Navy Seal, CrossFitter
“Working with Dawn came at just the right time for me. As a gym owner and competitive CrossFitter it can be hard to balance equally two things you care about so much. Dawn helped me to see that taking care of myself and my training is just as important as taking care of my members. She helped me believe in myself as an athlete and a person. She helped me see that I am more than just my scores on a workouts and reminded me why I started this sport that we all loves so much! Dawn is so easy to talk to and open up to. We only worked together for a month and I feel like she became a great friend right away. Thanks to Dawn I can now allow my training to be whatever it needs to be for the day. I am more calm, open and focused in my workouts and I know it is just me against myself. Thank you Dawn for returning the balance I was missing in my life!”
– Kirsten Pedri, CrossFit Davis, 7th Fittest in California Region 2015
“I have been a competitive athlete in various sports for my entire life, and have always known that your mental game played the biggest role over skill and talent. Each year I would find a new hole in my game and I would work at improving it. In this past year, I knew it was time to tackle what was going on between my ears. After working with Dawn throughout the past year, I realized that what she had to offer played more into my entire life, than just my competitive career. I utilized her mental strategies to improve not only my performance, but my personal relationships, my business, and just my normal, everyday life.Dawn’s support throughout the year was imperative. She was there when I needed her most, and when things seemed under control, she still found ways to help me become a better athlete and person. Dawn’s coaching over the past year was one of the best decisions I have made for myself. “ – Taryn Romanowich 7x CrossFit Regionals Competitor, Canada East
“Working with Dawn helped me learn so much about myself. Before, I was constantly worrying about things that where outside of my control and it negatively affected my performance. Now, I feel I have a better idea of my state of mind and my mood before going into a WOD. I am able to use whatever emotions I have at the time to help me through the workout. I am able to focus much more on training and getting stronger!”– Mike B, Caged CrossFit
“Its amazing… I am seeing all the good, my mindset has really improved overall and it seems like there is a ripple effect with my whole life. Honestly I thank you so much for all the mental strength you showed me that I have, I am so impressed with the 1 on 1 coaching! Thank you thank you thank you thank you thank you!!” – Vincent Neirgarth, The CrossFit Side
“I believe that CrossFit is at least 80% mental. Working with Dawn has helped me to figure out what works for me so I can alter my training to get 100% out of it. I am so much more aware of my mental state and how to pump myself up and calm myself down. Whether its a regular training day or a competition, I feel like I have more control over my performance.”
– Kelly C, SF CrossFit, 2x South East Regionals Competitior
“I can’t say enough about how much Dawn has helped to become a better athlete (and person) with her mental coaching. Her coaching has taught me how to prepare for success when it comes to a lift or a workout, what I can do to lift myself up and learn from setbacks, and most importantly, how to live in a positive space in my own mind during my training. Since working with Dawn, I have seen so much success in and out of the gym and I really can’t thank her enough for teaching me how to be mentally strong!” – Spencer K, CrossFit Hillcrest
“I follow the Outlaw programming and that in itself is pretty intimidating in my opinion. Following all the tips you’ve given has really allowed me to push myself through things I never thought I would be able to accomplish. Unintentionally hitting a snatch PR twice in one week, and so much more, all thanks to the mental tips and strategies I’ve learned from you. CrossFit has changed my life, and you’ve allowed me to take it to a whole other level.”
– Camilla N, CrossFit
“I really cannot express how much this one-on-one coaching has changed my life. Dawn made me realize anything in life, not just Crossfit is attainable. Without her help I wouldn’t be the person I am today. I wouldn’t have been able to change my state of mind. I always struggled with being confident and Dawn gave me the tools to master my mind, my body both inside and out.” – Andi S, CrossFit Waterloo, Canada East Regionals Competitor
“The mental aspect of training & competition is just as important, if not more so, than the physical side. How many times have you seen an athlete talk themselves out of a lift, or out of pushing through a tough workout? How many times have you done it yourself? Coach Dawn Fletcher provides mental coaching in an easily understandable and relatable way. Not in complex and abstruse physiological terms, but in real, simple, actionable strategies that we can use both as coaches, and as athletes ourselves.” – Casey Langdon, Owner of Magni CrossFit
“Dawn’s coaching has transformed the way I approach my training and competition. Her Mental Edge Program has helped me find a calm focus, be better prepared to compete, and taught me that my thoughts can really pave the way to reach goals I didn’t think possible.” – Kathy C, CrossFit 760, So Cal Regionals Competitor
“Working with Dawn has not only changed my mindset in the gym, but out of it as well. It’s easy to tell that she is truly invested in helping her athletes be the people they want to be in any way she can. I know it’s made a difference in my life.There aren’t that many who actually make you feel like they believe in your far fetched dreams. In the short time I’ve worked with her I can tell that she is one of the few.” – Amy H. Kitsap CrossFit, one-on-one remote coaching client
“Thank you Dawn. You are doing a really amazing thing here and I am so glad to have found you. I haven’t walked away from any workouts feeling bad about myself. It has been easier to stick to my goals and the small things that I set out to do each week.” – Melissa H, CrossFit Motivate
“You truly have been such an inspiration and great coach along this journey. I cannot thank you enough for all of your guidance and support truly when I needed it most, and for giving me the tools to discover some things about myself that I wanted to change.The Mental Edge Program is perhaps the most important training tool you haven’t implemented yet, but must in order to reach your full potential as a competitor”
– Steph G, CrossFit Fortius, Owner of Stupid Easy Paleo, and CrossFit Invictus So Cal Regionals Competitor
“I earned Bronze at the IWF Masters Weightlifting Championship! My mental game is getting better and better. A great deal of that is attributable to you. Thank you again for all you do for us athletes.” Angie McCord
“You are a great coach. For the brief time I had you in my life, you pulled me out of a particularly dark time. I will never forget it.” Nick S.
“Since started the Mental Edge Program, I’ve been more focused on what I have to do in a WOD, at the box, in my life. I’m finally learning to let the doubtful voices, the nagging voices in my head just go away and replace them with more positive talking. There isn’t anything I would change in the program.” Rita S.
“Dawn’s coaching has helped me mentally succeed before I step on to the arena to compete. She has taught me workouts are won and lost in the mind before they actually happen. I have learned to be calm and patient during the chaos of competitions. Her positive guidance has helped me to become a better CrossFitter and to be better in life. I would not be half the athlete I am today if it was not for Dawn’s help.” – Cameron S, CrossFit Active Performance
“Thank you so much for helping me. You are an excellent coach, I mean that in the most genuine way possible. All the coaching sessions have been informative and illuminating. I feel mentally prepared for any challenge I may face. It’s really been an amazing journey to work with you. Thank you. Thank you for guiding me to better ways of thinking and for encouraging me.” – Stephanie H. one-on-one remote coaching client, CrossFitter, Rower, Hiker
“Dawn’s mental training has made a huge difference for me. I learned how to mentally attack workouts and focus. I have hit huge PRs all because I learned how to prepare myself mentally. Thank you so much for your help.” – Jake M, CrossFit Mission Gorge, So Cal Regionals Competitor
“Dawn’s coaching and your tips have made a world of difference to how I go into workouts. It’s almost like a calm washes over me, and I start thinking clearly. Thanks for being awesome.” – Holly B, CrossFit Launceston
“Dawn’s knowledge of the mental aspect of sport-does not end at CrossFit. Her materials on Mindset in Sport have helped shape and improve my own coaching techniques for my Triathletes and Long-Course Runners. She is elite and passionate about what she does and is a constant resource for all of my coaching practices.” – Chris T, Owner LEB3 Multi-Sport LLC
“I completed all of the suggestions made in the program (Mental Edge) and immediately noticed a difference in my attitude – I was much more positive and didn’t find things as an obstacle or a challenge as much as I did in the past. I love your website and often refer to it when my mental edge is waning or when I need an extra boost before I tackle a race or competition!” – Suzie C.
“Dawn Fletcher pushes me to limits I didn’t know I had. She challenges me to be a better person and to become confident in my physical abilities. I am so grateful for Dawn teaching me that failure is a necessary part of success. She has taught me to continually focus on what I want to improve and how I can become better. I would not be able to meet my life and fitness goals without Dawn’s help and guidance.” Rebecca S, client and CrossFitter
“The Mental Edge Program provides a wealth of knowledge, tips, and concrete plans to overcome setbacks, set new PRs and become a better athlete. It is easy to navigate and includes great video demos. As a CrossFit Athlete I love it, as an Affiliate Owner, it will be my go to resource!” – Geo R, Owner and Athlete at CrossFit Federal Hill & So Cal Regionals Competitor
“Working with Dawn has not only taught me the power of being fit, but the physical and mental power I have as a woman. I am thankful for her existence. – Heather K, North West CrossFit
“I’m so thankful that you are MY coach but also that you coach. A great injustice would be going on in this world if you did not share or coach as you do. You have a confident and calming presence and are so knowledgable that I feel like I cannot lose by having you on my side!” – Jeanne B, CrossFit Athlete
“Coach Dawn helped me approach my WOD differently, which set me up for so many more PRs. Certain lifts became such a head game for me. I now use the mental strategies she has taught me and its helped a ton.” – Jillian T, CrossFit Love
“I’ve really enjoyed The Mental Edge Program. It’s helped me not only in CrossFit, but in other areas of my life. I’m a CrossFit coach and I know what is realistic and how to help others, but it seems I throw my knowledge out the window when it comes to my own training. Your program helped me determine ways to decrease my negative thinking and self-defeating habits. Thank you again.” Candice C.
“As a CrossFit athlete, endurance athlete, and varsity football coach, I understand how important the mental aspect of sports can be. Dawn is very clear, positive, and enthusiastic in her coaching. I’m a believer.” – Dave M, CrossFit Federick
“Dawn breaks down your mental game and how it affects your everyday everything. I feel like her training applies to everything but it is especially helpful for those who CrossFit. The Mental Edge Program is full of valuable concepts that area easy to understand and universally applicable beyond your workout. I really encourage everyone to check it out. It is a life improvement tool.” – Johnathan H, CrossFit Central
“The Mental Edge Program had really helped me to focus on ME versus focusing on everyone else at the gym. It has also helped me to stop focusing on the things I can’t do, and start focusing on getting better at the things I want to do! I have always had an issue with my self confidence, inside and outside the gym. But The Mental Edge has definitely given me some tools to believe in myself and my abilities more! It is a good feeling!I really like the format and all the videos included with the program.” – Becky S.
“Dawn lays out a plan for you to take control of your mind and your workouts. The Mental Edge Program has given me tremendous perspective, not only in my athlete challenges but in other areas of my life as well. I not only had external results, PR’s and wins on the race course, but in a beautiful way, it significantly altered how I see myself as an athlete.” Alexis H. DI Competitive Rower
“I think the content (in The Mental Edge Program) is excellent and well explained, direct. Thanks for putting this stuff together, I’ve looked around a lot for mental training-type courses and yours is some of the best I’ve found. I really appreciate the resources on your blog too, I really feel like you’ve helped me become a better athlete and a better person.” – Thomas C.
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